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When must the Outline of Coverage be presented to the applicant for direct response solicitations?

  1. Before the application submission

  2. At the time of application

  3. After the application is submitted

  4. Within 24 hours of application

The correct answer is: At the time of application

The Outline of Coverage must be presented at the time of application for direct response solicitations to ensure that applicants have access to critical information about the insurance policy they are considering. This guideline is designed to promote transparency and informed decision-making by providing potential policyholders with essential details regarding benefits, limitations, and exclusions before they commit to a policy. By delivering this information at the time of application, applicants can better assess whether the coverage meets their needs and expectations, ultimately contributing to a more informed purchasing process. This practice helps safeguard consumer interests and promotes ethical standards within the insurance industry.